UPS Stock Struggles to Regain Pandemic Highs as E-Commerce Normalizes
United Parcel Service (UPS -0.40%), once a pandemic darling, now trades at pre-COVID levels as the e-commerce boom deflates. The logistics giant rode a wave of online shopping during lockdowns, only to face a harsh reality check as consumer behavior normalized. Wall Street's euphoric projections of perpetual demand growth proved premature.
UPS finds itself in a structural recalibration, trimming operations and deploying technology to adapt to a post-pandemic world. The company's struggle mirrors broader market themes—hype cycles, mean reversion, and the challenges of sustaining COVID-era growth trajectories. While not a cryptocurrency story, UPS' trajectory offers a cautionary tale for digital asset investors familiar with boom-bust cycles.